FEATURED ESSAY
A three-part essay by Peter Urban
Every technology and business leader I know is asking the same question, even if they're not verbalizing it. Is our AI adoption actually working, or does it just look like it is?
The dashboards say yes. Development velocity is up. Features are shipping. The team reports feeling more productive than ever. The company’s board is pleased, and the market rewards the narrative.
But something doesn't add up...
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ABOUT PETER
Peter Urban is a technology executive, entrepreneur, and operational leader with vast experience building companies, leading small and large technical teams, and advising organizations and leaders in startups, SMEs, Fortune 500 corporations, and government agencies across five continents. Three successful startups, leadership engagements with organizations including Daimler, SAP, BASF, and LPL Financial, and decades of work at the intersection of technology and business strategy have produced a single, persistent conviction: the organizations that win are the ones that invest in human understanding, not just human output.



